Cheryl Young
Advanced Clinical Practitioner Whitstable Medical Practice
The Challenge
Cheryl’s practice were struggling to recruit new nurses and healthcare assistants (HCA) and had received no applications to advertised positions.
Using social media to advertise positions led to a huge increase in applications.
The Innovation
Cheryl decided to experiment with advertising on social media, using Canva to create attractive graphics to introduce the team and promote the job openings.
She launched the campaign on her practice’s existing Facebook account and then created new accounts for Instagram, Twitter, and LinkedIn.
She also ran a survey to assess interest in attending a recruitment day and give people the option of uploading their CVs.
The Impact
- The campaign generated a big increase in interest: 398 likes and reposts across all platforms and 70 people interested in attending the recruitment day.
- It addressed the recruitment challenge: 41 mini-interviews and 8 individuals hired.
- It introduced new skills to the team: those recruited had diverse backgrounds and skills beyond the usual recruitment routes.
