Wayne Catchpole & Donna Loose
Birchwood Medical Practice
Norfolk and Waveney
The Challenge
The practice realised there were several patients not accessing screening services or routine health checks. Wayne and Donna then noticed there was a wider gap within their local community meaning that people were struggling to find health and social information to support themselves.
The Innovation
The digital platform was created so patients could access help and advice they needed. They developed an information hub designed for simplicity, featuring a user-friendly, searchable database covering both local and national resources to encourage connections with communities.
This initiative has expanded to include social media marketing on platforms like Facebook and Instagram, alongside podcasts aimed at enhancing the uptake of health screenings, providing health and well-being guidance, and directing individuals to appropriate resources.
The Impact
- Improved digital access for both medical and non-medical support
- Increased awareness of services available within the community
- Development of community networks and relationships
- Improved resilience within the practice workforce
