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Across the NHS, people are working harder than ever, yet demand continues to rise and prevention struggles to take hold.

But what if the missing piece isn’t another service or role, but a different kind of relationship with people and communities?

In this episode, Dr Johnny Marshall explores how Community Health and Wellbeing Workers bring neighbourhood health to life; building trust, spotting need early, and creating the conditions for better outcomes, reduced demand, and more human care.

Transcript

Introduction

Welcome to Neighborhood Health Conversations, a podcast designed to spark curiosity, challenge assumptions, and create space for better conversations about health and care where they matter most, in neighbourhoods. In each episode, I explore an idea, a tension, or a lived experience shaping the future of neighbourhood health. Not to offer a finished answer, but to provide a lens that you can take back into your own context. Think of this less as a discussion about neighbourhoods and more as an invitation to have better conversations within them.

Introducing Community Health and Well-Being Workers

Today I want to share something that is proving very powerful up and down the country. Some of you may already be aware of it and a few of you are already experimenting with it. But perhaps it hasn’t yet been fully recognised for what it can deliver. I want to talk about community health and well-being workers.

I’m going to explore why they are not just another cost-saving workforce role, not a nice to have project, and certainly not another bolt-on service disconnected from what really matters to people. Done well, community health and well-being workers are the very best of a neighbourhood health approach in action.

The System Challenge They Address

Across the country, systems are grappling with the same uncomfortable truth. Colleagues are working harder than ever, yet demands on their time keep rising. Access to their support feels fragile. And implementing the very proactive, preventative approaches based on what matters most to people that could address the situation is struggling to find traction. And that’s not because people don’t care, it’s because most of our system is still only designed to respond to people’s needs once something has gone wrong. Community health and well-being workers offer a real solution to this challenge.

What the Role Looks Like in Practice

They work hyper-locally, typically with around 120 to 150 households whom they call in on regularly. They have a deep understanding of the communities they serve because they live in them. And they offer something that has quietly been eroded over time as the system has become increasingly transactional over access. A single trusted relational presence before crisis hits. The basis on which they operate is not transactional, it’s not episodic, but continuous, human, and grounded in what matters to people.

So how do community health and well-being workers actually do this? Well, they notice things early. That might be spotting a house that’s cold and damp before winter sets in, or realising someone has stopped opening the door to neighbours they used to talk to. These everyday observations can be early signs of things like cognitive decline, financial stress or unsafe housing. They connect people, helping people navigate services, sometimes literally walking with them to appointments. They build community, whether that’s coffee mornings, neighbour-to-neighbour support or other forms of social connection.

And they provide emotional support by listening consistently without judgment. They also promote health through awareness of vaccination, screening and health checks. They can even support some of the more biomedical elements of someone’s health and well-being through prevention, blood pressure checks, medication adherence and long-term condition monitoring kind of thing.

Impact on NHS Priorities

One of the reasons that their impact is so striking is that it plays into addressing key NHS priorities that are not always associated with a preventative approach. When community health and well-being workers are implemented, we see fewer unplanned admissions, fewer ANE attendances, and reduced pressure on GP access and social care. At the same time, we see increases in well-being, screening uptake, vaccinations and proactive care.

Why This Approach Works

So why do community health and well-being workers succeed where other initiatives have struggled? Well, they don’t work because they replace professionals. They work because they change the fundamental conditions in which professionals operate. They surface what matters to people early. They build trust where institutions often struggle. And they reduce misplaced demand on the system by delivering a better alternative.

However, despite strong evidence and growing national recognition, most programs remain fragile. Funding is often short-term. No one yet believes this is a long-term solution. Setup can be inconsistent. This is exactly the point at which many systems stall. Not because they don’t believe in the role, but because they don’t want to get it wrong.

What It Takes to Do This Well

Through supporting the Community Health and Wellbeing Worker Initiative in the UK from the outset, NAPC has had the privilege of learning firsthand what it takes to create a highly effective programme. You need to recruit the right people and support them well. You need a clear, accredited training pathway. You need digital infrastructure that fits a relational role. You need governance and confidentiality worked through properly. And you need a community of practice.

The NAPC Community Health and Wellbeing Worker Programme

On the back of this insight, NAPC has created the NAPC Community Health and Wellbeing Worker Programme. A program that you can actually run with confidence that you know will deliver just the benefits that I have described in your neighbourhood through a team of community health and well-being workers accountable for a small, defined group of households who know them well enough to understand what matters most.

Conclusion

Thanks for listening to Neighbourhood Health Conversations. If after listening today you’re starting to ask whether community health and well-being workers could work in your neighbourhood and what it would take to do it properly, that’s a conversation NAPC would generally welcome. You’ll find details in the episode notes on how to get in touch with NAPC’s Community Health and Wellbeing Worker Programme team. And join us next time as we continue to explore how health and care can feel more human, more connected and more grounded in the realities of people’s lives.

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